When you see an awesome user interface, you’re mostly amazed by its uniqueness. However, you also notice that the best UI designs have common features: simplicity, responsiveness, consistency, and clarity.

In the continuation, you’ll find examples of 7 top UI designs. We’ll explore their features and see what designers can learn from them.

1. Harvard University

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This is one of the best examples of proper design for an educational website. It’s informative, intuitive and very attractive.

Notable features: The homepage is sleek. The double menu bar is very effective, since it separates two sections: according to the type of visitor you are, and the type of information you need. The menu items are very simple and you immediately know where they lead you. The items in the second row bar come with dropdown menus that add depth in the design.

Lesson learned: Visitors need easy access to information. A user interface should make all details accessible with a single click.

2. Evernote

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This website is unique because it provides all necessary information in a single page layout.

Notable features: A visitor can easily sign up as soon as he lands at the homepage. Since everyone knows what the app is all about, there is no reason to waste space for such details in the most noticeable part of the page. If you want to get more info about the app’s features, you simply scroll down without the need to click any menu items. At the bottom of the page, you get a menu that directs you to other sections of the website: products, pricing, app center, support, market, and blog.

Lesson learned: The single-page layout is very effective for websites that present popular apps, products and services. Most of the information is available on the homepage, so all you need to do is scroll down.

3. Invision App

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This is a collaborative platform that enables teams to build websites and mobile apps. The developers opted for a single-page design that’s elaborate, but simplistic at the same time.

Notable features: The first thing that catches your eye is the moto: Design better. Faster. Together. That single line grasps the functionality of the app, so you immediately know what you’re dealing with. The action button is very effective; the pop of color makes it visible without any effort. Under the header, you see the names of Evernote, Adidas, Twitter, Adobe, Shopify, and other important clients of the app. As you scroll down, you get explanations of the different features, along screenshots that make everything clear. Finally, you see testimonials by users, which are very prominent thanks to the images and videos they are featured with. At the very bottom of the page, you see more important names and a final call to action. Thus, you don’t need to scroll back to sign up.

Lesson learned: Although it takes a lot of scrolling to get to the bottom of the page, you can easily sign up without reading the whole thing. Scrolling is not a problem for most visitors, since they are used to Facebook timelines. The notable logos and testimonials featured at the site scream reliability.

4. SurveyMonkey

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You’ve seen this design many times before. You already know how to interact with it, and you’re ready to sign up without wasting time.

Notable features: The simple colors look professional. The action buttons are immediately visible, and you don’t need much reading before you understand the purpose of the website. The short headline Create Surveys, Get Answers explains the function of the service, and the action buttons are placed right below it. The menus above the title section have a softer color, so they don’t take your focus away.

Lesson learned: Simplicity rules. You don’t need many elements to make the design intuitive and transparent. Keep the visitor focused on the action he is supposed to take.

5. ProlimeHost

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ProlimeHost is successful because it clarifies where the current customers need to go, and it makes it easy for the potential ones to get the information they need.

Notable features: The first thing you see is a price and a call to action. When you’re interested in hosting services, you immediately want to figure out their cost. Other websites usually tell you all about the benefits you’ll get before providing the price, but ProlimeHost tells you what you need to know. As you scroll down the page, you can read clear information about the services the company provides. At the bottom, you can send a message to the team.

Lesson learned: If you are developing a complex, layered website, you have to make the navigation really simple. You need to attract potential customers, but you shouldn’t forget about the convenience of your current users.

6. Time

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Time Magazine has a reputation to maintain. It can’t frustrate its visitors with complex features and unnecessary details. That’s why it’s based on simplistic design that gives you immediate access to trending news stories.

Notable features: The 3-column layout of the interface is effective because it separates the news in three categories: latest, important, and popular. The menu on the top of the page promotes the other websites of the Time Inc. Network, whereas the menu for the actual page is non-existent (you have to click on the menu button to get the navigational section.

Lesson learned: You don’t need many colors and flashy features to make an informative website functional. The more content you have, the more simplistic the design has to be.

7. ChartMogul

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The site used to be quite colorful and fun, but the designers have switched to a more simplistic interface that allows you to focus better.

Notable features: As soon as you land at the website, you see an image of a laptop with a screenshot of the tool gives you a hint of its features. You also get information about the main functions of the tool: reporting and analytics for different online services. Under the brief description, you get a call to action button. When you scroll down the page, you read all about the benefits the service offers. The tone is confident and engaging.

Lesson learned: You need to explain all about the features and benefits of your product if you want to convert visitors into customers. The best way to provide all that information is to stick to minimalism and pay attention to the quality of content featured at the site.

Overview

An effective user interface is informative, inspirational, and easy to use. All above-listed have achieved those attributes in different ways. Now, it’s up to you to make your website’s interface design as functional as possible.

Guest Author: Stephanie Norman from Sydney has been a professional writer for 4 years already. Also, she is works as content marketing specialist and web designer in Australian Writings, a company that offers assignment help for students. You can follow her at Facebook and Google+.

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