Web trends such as material design, rich animations, parallax scrolling to name a few dominated the web in 2015. It’s likely that these trends will continue to play a big role in 2016 as well, but you can also expect to see several new trends making their way in the new year.

Through this post, I’ll help you explore about the hottest web design trends of 2016.


#1: Rise in Adoption of Material Design


It’s been a year since the inception of Google’s design language, called as Material Design. Although the trend became quickly popular, but its adoption rate has been pretty slow. However, as more and more designers are getting to know about Material design, it’s use is likely to become more widespread in 2016. Put it simply, it will be used more like a mainstream tool.

Many apps have been making use of the Google’s design language, and now you’ll be seeing an increase in the use of Material Design aesthetic in websites for different platforms and devices in 2016.


#2: Semi-flat (or Almost Flat) Design Will Become the Norm


Flat design has been a popular trend among the web design community for the last couple of years. What made flat design a hit was because of how it eliminated the need to stuff a web design with unnecessary fluff and frills – using simple typography, bright color palette, and simple elements. Today, you can see many blogs, to business sites of niche brands making use of the flat design.

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While it’s easy to create and manage a design pattern based on the flat design approach, but you can’t deny the fact that many users find flat design as boring. And so, I anticipate that in 2016, you’ll be seeing more of semi-flat designs, as designers will be adding a little extra to the design elements (like the menu, icons, etc.) to balance the flatness of those elements and make the website visually appealing. One great example of almost flat design is Gmail.



#3: More Focus Will be on Designing in Browser


Most web designers seem to be focusing more on creating designs in the browser. This is because designing in the browser directly reduces the development time – that otherwise would have been spent in creating a design and then testing it with real dynamic content on different browsers. Besides, in today’s digital space, many web designers are expected to have knowledge and skills (of HTML, CSS and JavaScript) required for coding the front-end of a site. This is why they find the task of designing in the browser a less hassle-free one compared to designing in Photoshop and other photo editing software.

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As the trend of designing in the browser instead of a desktop publishing software is gaining prominence, you’ll see many web designers improving their HTML and CSS coding skills.


#4: Use of Authentic, Natural Stock Photography Will Increase

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In the past couple of years, a lot has changed in the way we used to include photos on our site(s). And 2016 is no different! In the new year, web designers will pay heed to add natural stock photos. Wonder what has led to such a change? Users today demand more personalized experience, and using stock images that feature well-dressed professionals, and others seem to fail in providing viewers with a more personal experience.

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Simply put, people are tired of watching photos that appears to be visually similar to other photos available online. But natural looking stock photos can help people connect with a web design in a highly engaging manner. And so, in 2016, you can expect to see implementation of more authentic photos in websites.


#5: Bigger, Bolder Colors and Typography


Colors used in a web design have a strong emotional influence on whether viewers perceive your design positively or negatively. It is considered as a useful typography tool since it helps in conveying important messages quickly and easily. However, designers for quite long have been playing it “safe” and avoiding using too many color choices. But, this scenario is changing as many brands (like Uber, Airbnb, etc.) are using bolder color schemes in a bid to attract viewers’ attention.

What’s more? With an increasing number of fonts becoming readily accessible online, there has been a radical shift in how type is used in web designs. Apart from the availability of bold and contrasting color choices, web designers are also opting for bigger and bolder typography. So, to grow as a web designer in 2016, you’ll have to consider how sites are transforming when big and bold typefaces are used along with vibrant color.


Here’s a glimpse of some other web design trends that you can expect to see in 2016:

  • With the minimalist era beginning to end, web designers prefer the use of freehand illustrations to add a stunning effect to their designs.
  • Another rising trend in the web design world is creating a background with a fullscreen video. In fact, many top-notch sites (such as Hubspot and others) are already making use of this trend.
  • Since the web app usage is increasing with time, get ready to experience UI designs containing thoughtful transition animations.


Summing It All Up!

With every passing year, the web design community is developing more richer and dynamic experiences. In 2016, you must watch out for solutions that will help in making the website, featuring material and semi-flat design, bigger and bolder type and color choices, designing in the browser and many others. The best way to create a web design that addresses the needs of new generation users is to experiment with all of the predicted web design trends as discussed in this post.


Author: Arya Stark is a web developer working for an Offshore Ecommerce Web Development Company, Xicom which offers a quality E-Business solutions. If you are looking to avail the best eCommerce solutions, you can contact Arya to hire a web developer.